When the client contacted us in need of a new website, we found several points to be considered: when they were developing the previous website, they didn’t have any strategy for the company’s online behavior, now, when there is a strategy, they needed to technically optimize the project to comply with the SEO requirements, and, of course, the design. That was the first thing the client was thinking about.
The company’s logo was the starting point for the whole concept of style. The products that they make look really delicious, so we decided to make a winning bet on the graphics.
Our clients turned out to be quite modest but we persuaded them to show up from behind the scenes. For this type of business, it is very important to introduce the team to the kids and their parents as trust really matters here.
“It was easy to communicate with this client, so all the decisions were made quickly, and the team’s mood was always good.”
Lisa, Key account manager
Another peculiarity of this project is that there was a professional photo shoot for the products, production line, and all the other brand environment. We didn’t use any stock graphics on the site. All the photos we put there were made with love and deep understanding of the product, so as a result, we have positive emotions on every web page.
The website design is, of course, adaptive and it looks perfect both on a bigger screen and on smartphones and tablets. A couple of words about the tech side of the process: we used Drupal CMS along with the ZURB Foundation Framework (Sass/SCSS based) on the front-end.